Cooper has gone a totally different direction with their new Discoverer AT3 family of tires. Yup, family. You know how things work when you try to be all things to all people? Not so hot. Cooper came to the realization that the all-terrain market is really defined by three segments, each with their own priorities. These segments deserve their own specialized tire and not a jack of all trades solution, which led them to produce this new trio:
First up is the Discoverer
AT3 4S
. This is your SUV and light duty pickup line. Cooper has made big leaps in treadwear and traction and the AT3 4S carries a best in class 65,000 mile warranty and the Three Peak Mountain Snowflake symbol. Compounding and tread design innovations really show up when the weather gets rough. Snow braking from 40 mph reveals the Cooper stopped in 150 feet. Goodyear’s Trailrunner AT made it in 171 feet. Conti Terrain Contact 174 feet and Michelin’s LTX A/T2 stopped in 187 feet. That’s a 2 and 1/2 car length difference!
Medium and heavy duty pickups have their own requirements and Cooper’s answer is the Discoverer
AT3 LT
with its new shred resistant compound providing longer life and better traction for work trucks that have to drive in gravel, tow, and carry heavy loads. It will last longer than the first generation AT3 while producing less worn tire noise. It carries the best in class 60,000 mile treadwear warranty.
Our third segment caters to those that want more. More traction, wilder looking rugged traction shoulders and stone ejectors. The
AT3 XLT
comes in the plus sizes these drivers demand while still offering a 60,000 mile treadwear warranty.
Before you worry about having three Cooper choices for every all terrain customer that come in, Cooper has made this very easy. The size you need determines which AT3 you get. They only make one style per size. The new AT3 family offers big upgrades in traction, treadwear and a quieter ride, while still having that popular AT3 ‘look.’ For more of the story click
HERE.
